R-value is the term given to thermal resistance to heat flow. The higher the R-value of an insulation product, the more effective the insulation properties. Spray polyurethane foam comes in a range of densities and cel structure. Low density foams are referred to as Open Cel SPF while higher density foams are referred to as Closed Cel foam. 1.8-2 pound polyurethane foam has the highest R-value of readily available spray foam insulation used in homes and buildings.
However, coating asphalt shingles and built-up composition roofs requires more caution. The National Roofing Contractors Association’s (NRCA) director of technical services has stated "The roofing industry is aware of a number of issues that could have negative consequences for field application of coatings over asphalt shingle roof systems. Anyone considering this type of application should be aware of the concerns so they can weigh them against the benefits claimed in coating product promotional materials." http://youtube.com/embed/ggLAUsiuI_o
We had issues with getting this foam to turn green in summertime in the South. We needed up spending an additional $300 on being able to spray this foam: 110 window a/c for shop & a $60 tarp to drape over the top, to keep the temps down. The areas where we had trouble-shooted were sticky & even after we wiped it down, the new green foam wouldn't stick. My husband had to apply Liquid Nails to it. For over $800, I expected alot more, plus the sellers customer service skills were in need of improvement.
Check with the coating manufacturer who may be able to suggest applicators who have used their products and have familiarity with the application. Another option would be to interview contractors and ask specific questions about their proven ability to install roof coatings. Contractors affiliated with the National Roofing Contractors Association (NRCA) or local roofing contractor trade associations typically are more knowledgeable. Consult those groups’ websites for contractors.
Excellent kit for insulating a house. Slow rising foam takes longer to insulate an area as you must do it in layers 1" thick. Any thicker can overheat the chemicals and prevent a proper cure and off-gassing. Recommend purchasing a second suit and nozzles so you can use it multiple days to achieve the thickness desired for the highest R value. Seals up and insulates much better than traditional fiberglass. The sound suppression is noticeably different. Used it to insulate the ceiling above our bedroom. The sound is remarkably more quiet than the fiberglass insulation we had before. The only down side is the weight of the containers. Using a smaller kit would be easier to handle and move around when spraying a ceiling in an attic. A word of caution, use plywood that spans at least 2 joist per container when spraying in an attic to hold the weight.
One thing I wanted to mention was that I think your price point is a little high and that might deter people from considering spray foam. As a project manager for a spray foam company for years I can tell you that we offer 0.5 Lb. open-cell foam at around $.25/board foot. We even offer a 1.0 Lb. open-cell foam for less/the same cost as you quoted the 0.5 Lb. foam for above. The 1/0 Lb. open-cell foam has an R-value of almost 5.