Solvent-based polyurethane coatings have excellent adhesion and when used as a base coat over asphalt, EPDM, TPO or PVC, it eliminates the need for a primer. The resulting savings on labor and material more than offsets the higher cost of the product. When top coated with silicone, it gives you the best of both worlds. It's also an excellent gutter and RV coating.
During colder months, 2 component foam is very sensitive to temperature variances. Per product instructions, both tank temperatures need to be above 70°F (21°C) for at least 24 hours prior to use. All application surfaces should be clean/dry and above 60°F (16°C) prior to application. Variance outside of the recommended temperature can affect foam yield and performance.
Apply coating when the roof is dry and the sealant has set. You will be using a 9-inch heavy-duty frame, ½-inch paint roller for spreading coating on roof or 1-1/4-inch roller for dipping in pail, and a 5–to-6-foot extension pole. Use a 3/4-inch roller with basecoats and emulsions. Map out your roof and make each pail fill that area. See Elastek Product Sheets for recommended coverage. An inexpensive 3-inch or 4-inch brush should be used to reach areas not possible with a roller. Use a stiff paintbrush for applying 103 Crack & Joint Sealant.
Yes, you're right that all of the problems mentioned above are related to the installer. I didn't try to hide that and even used the word 'installer' in two of the four headings. I can see how you'd think that the title is misleading, but in the end you can't separate spray foam insulation from its installation. Some people have the mistaken impression that if you get spray foam in your house, your home will outperform all others. My point here is that that's not true.
For maximum durability and leak resistance, we recommend that two coats of topcoat be applied at 100 sq. ft. per gallon, or a minimum of 20 mils dry coating. If two complete topcoats are not applied, always apply two thick coats to problem areas such as scuppers, drain areas, ponding areas, seams, and repaired areas. Avoid using Elastek Solar Magic™ or The Shield™ on ponding roofs. Clean skin and tools promptly with water.
One thing I wanted to mention was that I think your price point is a little high and that might deter people from considering spray foam. As a project manager for a spray foam company for years I can tell you that we offer 0.5 Lb. open-cell foam at around $.25/board foot. We even offer a 1.0 Lb. open-cell foam for less/the same cost as you quoted the 0.5 Lb. foam for above. The 1/0 Lb. open-cell foam has an R-value of almost 5.

Roof Coating Denver Colorado